Hyderabad-headquartered Apollo Hospitals was looking for Search Engine Optimization (SEO) for two specialities (Sexual Medicine Specialist and Gastroenterology) for its Hyderabad hospitals. Its hyderabad.apollohospitals.com was not present on Google search results for their speciality, ‘sexual medicine’. The only key search term it was performing well on is Gastroenterology, which was to be found on the fourth page of Google search results. Poor SEO performance, Apollo Hospitals was convinced, led to a loss in patient appointments.

Why It Was Important to Address This

42% of patients would like to ability to schedule an appointment online, versus scheduling by phone, only 17% have that opportunity

Our Solution

Search Engine Optimization: Exegy Consulting worked with Apollo Hospitals to identify their high value speciality pages, for which the client wanted to get discovered on Google. We then developed an SEO strategy to achieve first page listing on Google for the speciality Sexual Medicine Specialist and Gastroenterology.

The Impact

  • 1st Page Ranking for hyderabad.apollohospitals.com for the keyword “Sexual Medicine Specialist” and “Gastroenterology in Hyderabad”.
  • 1st Position on Google Search for sexual medicine focus keyword in just 1 month.

For a detailed summary of our work on the project, please download the case study.
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